What are the Key Areas to Focus on During an Audit?
When conducting an email marketing audit, consider the following key areas:
Email List Management: - Are your subscribers segmented properly? - Is your list clean and free of inactive or invalid emails?
Content Quality: - Is your content engaging and relevant to your audience? - Are you using a good balance of text and images?
Design and Layout: - Is your email design mobile-friendly? - Are your calls-to-action (CTAs) clear and compelling?
Deliverability: - Are your emails landing in the inbox or the spam folder? - Are you following best practices to avoid being blacklisted?
Performance Analytics: - Are you tracking key metrics such as open rates, click-through rates, and conversion rates? - Are you using A/B testing to optimize your campaigns?