audit regularly

What are the Key Areas to Focus on During an Audit?

When conducting an email marketing audit, consider the following key areas:
Email List Management:
- Are your subscribers segmented properly?
- Is your list clean and free of inactive or invalid emails?
Content Quality:
- Is your content engaging and relevant to your audience?
- Are you using a good balance of text and images?
Design and Layout:
- Is your email design mobile-friendly?
- Are your calls-to-action (CTAs) clear and compelling?
Deliverability:
- Are your emails landing in the inbox or the spam folder?
- Are you following best practices to avoid being blacklisted?
Performance Analytics:
- Are you tracking key metrics such as open rates, click-through rates, and conversion rates?
- Are you using A/B testing to optimize your campaigns?

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