Encryption is crucial in email marketing for several reasons:
1. Data Security: It protects sensitive information such as customer data, payment details, and other personal information from being intercepted by malicious actors. 2. Compliance: Many regulations, such as GDPR and CCPA, require businesses to take measures to protect personal data. Using encrypted connections helps in meeting these legal requirements. 3. Trust and Reputation: Ensuring data security can increase customer trust and enhance the reputation of your brand.