What are the Key Areas to Focus on for Continuing Education?
There are several key areas that email marketers should focus on to stay current:
Deliverability: Understanding how to ensure your emails land in the inbox, not the spam folder. Segmentation and Personalization: Learning advanced techniques to tailor your messages to specific audience segments. Analytics: Interpreting data to measure the success of your campaigns and make informed decisions. Automation: Mastering tools and strategies to automate email workflows for efficiency. Content Strategy: Developing effective email content that engages and converts.