Several key regulations govern email marketing practices:
- CAN-SPAM Act: Requires businesses to include a clear opt-out mechanism, avoid misleading subject lines, and include a physical postal address in their emails. - GDPR: Requires explicit consent from EU citizens before sending them marketing emails and provides strict guidelines on data protection. - CASL: Canada’s anti-spam legislation requires businesses to obtain explicit or implicit consent before sending commercial emails and mandates clear identification of the sender.