audit and compliance

How Do You Conduct an Email Marketing Audit?

Conducting an email marketing audit involves several key steps:
1. Evaluate Subscriber List: Review the quality and segmentation of your email list. Ensure that all subscribers have opted in and are engaged with your content.
2. Analyze Email Deliverability: Check for issues that might affect your emails reaching the inbox, such as high bounce rates, spam complaints, and sender reputation.
3. Review Campaign Performance: Assess the performance of your email campaigns by looking at metrics like open rates, click-through rates, and conversion rates.
4. Examine Content Quality: Ensure your email content is engaging, relevant, and personalized. Check for proper call-to-actions and compelling subject lines.
5. Check for Compliance: Make sure your emails comply with applicable laws and regulations, including providing an easy way for recipients to unsubscribe and including a physical mailing address.

Frequently asked queries:

Cities We Serve