1.
Evaluate Subscriber List: Review the quality and segmentation of your
email list. Ensure that all subscribers have opted in and are engaged with your content.
2.
Analyze Email Deliverability: Check for issues that might affect your emails reaching the inbox, such as high bounce rates, spam complaints, and sender reputation.
3.
Review Campaign Performance: Assess the performance of your email campaigns by looking at metrics like open rates, click-through rates, and conversion rates.
4.
Examine Content Quality: Ensure your email content is engaging, relevant, and personalized. Check for proper
call-to-actions and compelling subject lines.
5.
Check for Compliance: Make sure your emails comply with applicable laws and regulations, including providing an easy way for recipients to unsubscribe and including a physical mailing address.