What Are the Key Components of a Data Governance Policy?
There are several critical elements to consider when establishing a data governance policy for email marketing:
Data Collection: Define how data will be collected, ensuring that the process is transparent and compliant with relevant laws. Data Storage: Establish secure storage solutions, possibly using encryption to protect sensitive information. Data Usage: Specify how the collected data can be used, including segmentation, personalization, and analytics. Data Retention: Determine how long data will be retained and establish protocols for data deletion. Data Sharing: Outline guidelines for sharing data with third parties, ensuring that such practices comply with legal standards.