What Are the Key Components of a Modular Playbook?
A modular playbook typically includes several key components:
Email Templates: Pre-designed layouts that can be easily adapted for different campaigns. Content Blocks: Modular sections of content that can be mixed and matched based on the campaign's goals. CTAs: Pre-defined buttons or links that encourage the recipient to take a specific action. Personalization Tokens: Placeholders that allow for dynamic insertion of personalized information, such as the recipient's name or location. Subject Line Variations: A collection of tested subject lines to improve open rates.