Implementing size-based segmentation involves several steps:
Data Collection: Gather information about the size of your subscribers' organizations. This can be done through sign-up forms, surveys, or by integrating third-party data sources. Data Analysis: Analyze the collected data to identify distinct size segments. Common categories include small businesses, medium-sized enterprises, and large corporations. Segmentation Criteria: Define the criteria for each segment. For example, small businesses might be those with fewer than 50 employees, while large corporations might have more than 500 employees. Content Customization: Develop customized email content for each segment. Small businesses may appreciate tips on growth strategies, while large corporations might be interested in advanced analytics and scalability solutions.