How Does Email Deliverability Affect Brand Reputation?
Email deliverability is the ability to successfully deliver emails to the inbox rather than the spam folder. Poor deliverability can harm your brand reputation as it signals to both your audience and internet service providers (ISPs) that your emails may not be trustworthy. To maintain high deliverability, focus on building a quality email list, avoiding spammy content, and regularly cleaning your subscriber list to remove inactive users.