What are the Key Components of a Well-Composed Email?
A well-composed email typically includes the following components:
- Subject Line: This is the first thing recipients see. It should be intriguing and relevant to encourage opens. - Preheader Text: A short summary that follows the subject line, giving more context. - Personalization: Using the recipient's name or other personal details helps to build a connection. - Body Content: The main message should be engaging, informative, and to the point. - Call to Action (CTA): A clear and compelling CTA drives the desired action, whether it's making a purchase, signing up, or downloading content. - Footer: Includes unsubscribe links and contact information to comply with legal requirements.