The CTA is arguably the most important part of your email. To make it compelling:
- Be Clear and Specific: Tell the reader exactly what you want them to do. - Use Action-Oriented Language: Words like "Download," "Register," "Buy Now" encourage immediate action. - Make it Stand Out: Use buttons, bold colors, or large fonts to draw attention. - Create a Sense of Urgency: Use phrases like "Limited Time Offer" to encourage quick action.