digital marketing budget

What Are the Key Components of an Email Marketing Budget?

To create an effective email marketing budget, consider including these key components:
- Email Marketing Software: Investing in a reliable email marketing service like Mailchimp or Constant Contact is essential.
- Content Creation: Allocate funds for copywriting, graphic design, and possibly video content.
- List Management: Budget for tools that help with list segmentation and growth.
- Analytics and Reporting: Invest in analytics tools to measure campaign performance.
- Automation: Consider the cost of marketing automation tools to streamline and optimize campaigns.

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