Determining the budget requires a comprehensive approach. Consider the following steps:
1. Evaluate Past Performance: Analyze metrics like open rates, click-through rates, and conversion rates from previous campaigns. 2. Set Clear Goals: Define what you want to achieve, whether it's increasing sales, acquiring new subscribers, or enhancing customer engagement. 3. Estimate Costs: Factor in costs for email marketing software, content creation, design, and analytics tools. 4. Allocate Resources: Based on the above, decide the percentage of the total digital marketing budget that will be dedicated to email marketing.