What Are the Key Components of an Email Marketing Content Plan?
A comprehensive email marketing content plan should include:
Audience Segmentation: Identify different segments within your audience to tailor your content accordingly. Content Calendar: Schedule when each email will be sent and what it will contain. Goals and Metrics: Define what you aim to achieve with your emails and how you will measure success. Content Types: Determine the types of content you will include, such as newsletters, promotional offers, or educational articles. Call to Action (CTA): Decide what actions you want your readers to take after reading the email.