Setting clear goals and metrics is essential to measure the success of your email campaigns. Common goals and metrics include:
Open Rates: The percentage of recipients who open your email. Click-Through Rates (CTR): The percentage of recipients who click on a link within your email. Conversion Rates: The percentage of recipients who complete a desired action, such as making a purchase. Bounce Rates: The percentage of emails that couldn't be delivered. Unsubscribe Rates: The percentage of recipients who opt out of your email list.