Setting up your email marketing software involves several key components:
Domain Authentication: Configuring SPF, DKIM, and DMARC records to enhance email authenticity. Email Templates: Designing and setting up reusable templates for consistency and efficiency. Segmentation: Creating segments to tailor your messages to different audience groups. Automation: Setting up automated workflows for tasks like welcome emails, follow-ups, and abandoned cart reminders. Analytics: Integrating analytics tools to monitor and analyze campaign performance.