What are the Key Elements of Server Configuration?
Several essential elements must be considered when configuring a server for email marketing:
IP Address: Ensure you have a dedicated IP address to maintain control over your sender reputation. DNS Records: Set up SPF, DKIM, and DMARC records to authenticate your emails and prevent spoofing. Mail Transfer Agent (MTA): Configure your MTA (e.g., Postfix, Exim) to handle email sending efficiently. Throttle Limits: Implement sending limits to avoid blacklisting and ensure compliance with ISPs' policies. Feedback Loops: Monitor feedback loops to understand how recipients interact with your emails.