What Are the Key Components of Reputation Management Services?
Reputation management services typically include the following components:
Monitoring: Continuous tracking of your domain and IP reputation. Compliance: Ensuring adherence to email marketing laws and best practices. List Hygiene: Regular cleaning of your email list to remove invalid or unengaged addresses. Feedback Loops: Setting up mechanisms to handle complaints and bounces effectively. Authentication: Implementing DKIM, SPF, and DMARC to validate your emails.