What Are the Key Characteristics of Effective Subject Lines?
Effective subject lines are typically:
Concise: Aim for 6-10 words or around 50 characters to ensure readability on mobile devices. Clear: Communicate the main message or offer directly, avoiding ambiguity. Compelling: Use action-oriented language to create a sense of urgency or curiosity. Personalized: Incorporate the recipient's name or other personal information to make the email feel more relevant.