world health organization

What are the Key Components of WHO's Email Marketing Strategy?

WHO's email marketing strategy typically includes the following components:
Segmentation: WHO segments their email lists to target specific groups, such as healthcare providers or the general public, ensuring that the content is relevant to the recipient.
Personalization: Emails are often personalized to increase engagement and relevance.
Timely Updates: Regular updates on health emergencies, new guidelines, and research findings.
Call to Action (CTA): Clear CTAs encouraging recipients to take specific actions, such as reading more detailed reports or participating in health initiatives.

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