What are the Key Components of WHO's Email Marketing Strategy?
WHO's email marketing strategy typically includes the following components:
Segmentation: WHO segments their email lists to target specific groups, such as healthcare providers or the general public, ensuring that the content is relevant to the recipient. Personalization: Emails are often personalized to increase engagement and relevance. Timely Updates: Regular updates on health emergencies, new guidelines, and research findings. Call to Action (CTA): Clear CTAs encouraging recipients to take specific actions, such as reading more detailed reports or participating in health initiatives.