An effective audit will examine various elements of your email marketing strategy:
Audience Segmentation: Are your email lists segmented appropriately to target the right audience? Content Quality: Is your email content engaging and relevant? Deliverability: Are your emails reaching the inbox or are they landing in spam folders? Metrics and KPIs: Are you tracking the right metrics such as open rates, click-through rates, and conversion rates? Automation: Are your automated workflows functioning correctly and efficiently?