Ensuring auditability is crucial for several reasons:
Compliance: Adherence to regulations such as GDPR, CAN-SPAM, and other privacy laws. Transparency: Provides a clear record of all activities and changes made, which can be crucial during audits. Performance: Helps in understanding which elements of your campaigns are performing well and which are not. Trust: Builds trust with stakeholders by demonstrating that your processes are transparent and well-documented.