There are several ways to segment your email list, including:
Demographics: Age, gender, income level, and education are common demographic factors used for segmentation. Geographics: Location-based segmentation can help tailor messages based on regional preferences or time zones. Behavioral: Segmenting based on past behaviors such as purchase history, browsing activity, and email engagement. Psychographics: Interests, values, and lifestyle choices can provide deeper insights for more personalized content. Firmographics: For B2B email marketing, factors like company size, industry, and job role are crucial.