What Are the Key Data Privacy Laws Affecting Email Marketing?
Some of the key data privacy laws that impact email marketing include:
GDPR: This European Union regulation requires businesses to obtain explicit consent from individuals before collecting and processing their personal data. It also grants individuals the right to access, correct, and delete their data. CCPA: This California state law gives consumers the right to know what personal data is being collected about them and how it is used. It also allows them to request the deletion of their data and opt-out of its sale. CAN-SPAM Act: This US federal law establishes requirements for commercial emails, including providing a clear opt-out method and accurately representing the sender's identity and subject line.