There are various types of special discounts you can offer in your email marketing campaigns:
Percentage Off: Offering a percentage off the total purchase is a common and effective discount. Dollar Off: A flat dollar amount off a purchase can also be very appealing. Free Shipping: Free shipping can be a great incentive, especially for e-commerce businesses. Buy One Get One (BOGO): This type of offer can encourage customers to buy more than they initially planned. Exclusive Offers: Providing exclusive discounts to email subscribers makes them feel valued and special.