What Are the Key Demographic Attributes to Consider?
Different demographic attributes can offer valuable insights for your email marketing strategy. Here are some key attributes to consider:
Age: Tailor your content and offers to suit the preferences of different age groups. Gender: Create gender-specific campaigns if your product or service is more relevant to a particular gender. Income Level: Customize your offers based on the purchasing power of different income groups. Geographic Location: Send location-based offers and updates to make your emails more relevant. Education: Use language and content complexity that resonates with the education level of your audience.