What Are the Key Elements of an Effective Email Campaign for Clinical Trials?
An effective email campaign should include a clear and compelling subject line that grabs attention and encourages the recipient to open the email. The content should be concise, informative, and easy to understand, with a strong call-to-action urging recipients to take the next step, whether it’s signing up for more information or enrolling in the trial. Additionally, ensuring that emails are mobile-friendly and visually appealing can improve engagement rates.