What are the Key Elements of Email Marketing Content?
Successful email marketing content generally includes several key elements:
Subject Line: The first thing recipients see; it should be compelling and relevant. Preheader: A short summary that follows the subject line and provides additional context. Body Content: The main text that delivers the message, often enriched with images, videos, or infographics. Call to Action (CTA): A clear, concise directive that tells recipients what to do next. Footer: Includes contact information, unsubscribe options, and sometimes social media links.