The right message typically includes the following elements:
Personalization: Use the recipientâs name and tailor the content to their interests. Clear Subject Line: Make it compelling and relevant to encourage opens. Value Proposition: Clearly state what the recipient will gain from the email. Call to Action (CTA): Guide the recipient towards the desired action with a clear and compelling CTA. Visuals: Use images, videos, or infographics to make the email visually appealing.