Using hashed addresses in email marketing offers several benefits, particularly in terms of privacy and security. Here are some key reasons:
Data Protection: Hashing email addresses helps in protecting user data from unauthorized access. Compliance: It helps in adhering to data protection regulations like GDPR and CCPA, which mandate stringent measures for handling personal data. Reduced Risk: In case of a data breach, hashed addresses are less useful to attackers because they cannot be easily reverted to their original form.