What Are the Key Email Marketing Compliance Regulations?
Email marketing is governed by various regulations aimed at protecting consumer privacy and reducing spam. The most prominent regulations include the CAN-SPAM Act in the United States, the General Data Protection Regulation (GDPR) in the European Union, and the Canada's Anti-Spam Legislation (CASL). These regulations require marketers to obtain explicit consent from recipients, provide clear opt-out mechanisms, and ensure the accuracy of sender information.