Several key regulations impact email marketing practices globally. Some of the most notable include:
1. CAN-SPAM Act (USA): This law requires businesses to include a clear and conspicuous way to opt-out of receiving future emails, provide a valid physical postal address, and avoid deceptive subject lines. 2. GDPR (EU): This regulation mandates explicit consent from recipients before sending marketing emails and requires businesses to provide a straightforward way to withdraw consent. 3. CASL (Canada): Canada's Anti-Spam Legislation requires businesses to obtain express opt-in consent to send marketing emails and mandates clear identification of the sender.