Incorporating external links can significantly enhance the value of your emails by providing readers with easy access to more detailed information. Here are a few reasons why you should use them:
Drive Traffic: External links can help direct traffic to your website, increasing the likelihood of conversions. Improve Engagement: By providing valuable resources, you can keep your audience engaged and interested in your content. Cross-Promote: Use external links to promote related content or products, encouraging recipients to explore more of what you offer.