What are the Key Factors Affecting Email Delivery?
1. Sender Reputation: Your sender reputation is influenced by factors such as spam complaints, hard bounces, and unsubscribe rates. A poor reputation can lead to your emails being blocked or sent to the spam folder. 2. Email Authentication: Implementing email authentication protocols like SPF, DKIM, and DMARC helps in verifying that your emails are legitimate, thus improving delivery rates. 3. Content Quality: The quality of your email content, including subject lines, body text, and images, can affect delivery. Avoid spammy words and phrases to enhance deliverability. 4. List Hygiene: Regularly cleaning your email list to remove inactive or invalid email addresses is essential for maintaining good delivery rates. 5. Sending Frequency and Volume: Sending too many emails in a short period can trigger spam filters, while too few can lead to low engagement rates.