What Role Does Content Quality Play in Email Delivery?
The content of your email is a significant factor in determining its deliverability: - Avoid Spammy Words: Words like "free," "guarantee," and "urgent" can trigger spam filters. - Use a Clear Call-to-Action: Make sure your call-to-action is clear and relevant to the content of the email. - Optimize for Mobile: Ensure that your emails are mobile-friendly, as a significant portion of emails are opened on mobile devices. - Personalization: Personalize your emails to make them more relevant and engaging for the recipient.