What Are the Key Features of a CRM System for Email Marketing?
Contact Management: Maintain a comprehensive database of customer contacts, including names, emails, and other pertinent details. Segmentation: Divide your contact list into smaller, more targeted groups based on various criteria such as demographics, purchase history, and engagement levels. Automation: Automate repetitive tasks such as sending welcome emails, follow-up messages, and promotional campaigns. Analytics and Reporting: Monitor the performance of your email campaigns with detailed reports on open rates, click-through rates, conversions, and more. Integration: Seamlessly integrate with other marketing tools and platforms to streamline workflows and enhance functionality.