Everlane employs several tactics to maintain high open rates, including:
Compelling Subject Lines: They craft attention-grabbing subject lines that pique curiosity and encourage opens. Personalization: Including the recipient's name and personalized content in the subject line can make the email feel more relevant. Timing: Everlane optimizes the timing of their email sends based on customer behavior and time zones to ensure emails are received when recipients are most likely to engage.