What Are the Key Features of Einstein AI for Email Marketing?
Some key features of Einstein AI that are particularly beneficial for email marketing include:
Einstein Engagement Scoring: This feature ranks customers based on their likelihood to engage with your emails, enabling you to focus on the most promising leads. Einstein Send Time Optimization: It determines the best time to send emails to each recipient, maximizing open and click-through rates. Einstein Content Selection: The AI selects the most relevant content for each recipient, enhancing personalization and engagement. Einstein Copy Insights: This feature analyzes your email copy to provide suggestions for improving readability, tone, and overall effectiveness. Einstein Automated Workflows: It creates automated workflows that respond to customer actions, ensuring timely and relevant follow-ups.