Using aggregated data can provide numerous benefits:
1. Improved Targeting: By analyzing aggregated data, marketers can segment their audience more effectively. This ensures that the right messages are sent to the right people at the right time. 2. Enhanced Personalization: Aggregated data allows for more personalized content, which can increase engagement and conversion rates. 3. Performance Benchmarking: Aggregated data offers a benchmark for performance. Marketers can compare their results against industry standards or past campaigns to identify areas for improvement. 4. Data-Driven Decisions: Decisions backed by data are often more effective. Aggregated data provides the insights needed to make informed choices about email marketing strategies.