What Are the Key Features of Email Service Providers?
Email service providers (ESPs) offer a variety of features designed to enhance your email marketing strategy. Some of the key features include:
Automation: Schedule and automate email campaigns based on user behaviors. Segmentation: Divide your audience into different segments for targeted campaigns. Analytics: Track open rates, click-through rates, and conversion rates. Personalization: Customize emails based on user data. A/B Testing: Test different versions of emails to see which performs better.