Some of the key features of Oracle Responsys include:
Cross-channel orchestration: Manage and automate campaigns across email, SMS, social, and web channels. Advanced segmentation: Create detailed audience segments based on various criteria such as demographics, behavior, and purchase history. Dynamic content: Use dynamic content blocks to deliver personalized messages to different audience segments within the same email. Testing and optimization: Conduct A/B and multivariate testing to identify the most effective email elements. Analytics and reporting: Gain insights into campaign performance through comprehensive analytics and reporting tools.