customer relationship management (crm) integration

What Are the Key Features to Look for in a CRM-Integrated Email Marketing Platform?

When choosing an email marketing platform to integrate with your CRM, consider the following features:
Seamless Data Sync: Ensure the platform offers real-time data synchronization.
Customizable Segmentation: Look for advanced segmentation options based on CRM data.
Automated Workflows: Check for robust automation capabilities.
Analytics and Reporting: Opt for platforms that offer in-depth analytics and reporting features.
Scalability: Make sure the platform can scale as your business grows.

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