Once youâve gathered enough data, you can begin to adjust your email frequency. Hereâs how:
A/B Testing: Test different frequencies on small segments of your list to see which performs better. Feedback: Ask for direct feedback from your subscribers about how often theyâd like to receive emails. Behavioral Triggers: Use behavioral triggers to adjust frequency automatically. For example, if a subscriber hasnât opened your last few emails, consider reducing the frequency.