What Are the Key Features to Look For in an Email Marketing Tool?
When selecting an email marketing tool, consider the following features:
Automation: Allows you to set up workflows that trigger emails based on user actions. Segmentation: Helps you target specific groups within your email list for more personalized messaging. Analytics: Provides insights into the performance of your email campaigns. Templates: Pre-designed email templates that make it easier to create professional-looking emails. Integration: Ability to integrate with other tools like CRM, social media platforms, and more.