What are the Key Features to Look for in an Email Marketing Tool for E-commerce?
When selecting an email marketing tool for e-commerce, consider features such as: - Automation: The ability to send automated emails based on customer behavior. - Segmentation: Tools for dividing your email list into targeted segments. - Analytics: Comprehensive reporting to track open rates, click-through rates, and conversions. - Personalization: Options for dynamic content that personalizes emails based on customer data. - Integration: Seamless integration with your e-commerce platform.