What Types of Email Campaigns Are Most Effective for E-commerce?
Some of the most effective email campaigns for e-commerce include: - Welcome Emails: Introduce new subscribers to your brand and offer a discount to encourage their first purchase. - Abandoned Cart Emails: Remind customers of products left in their shopping cart and prompt them to complete their purchase. - Product Recommendation Emails: Use purchase history and browsing behavior to suggest products customers might be interested in. - Seasonal Promotions: Send targeted promotions based on seasonal trends or holidays. - Re-engagement Emails: Reach out to inactive subscribers with special offers or updates to bring them back to your site.