Several laws govern email marketing, and understanding them is essential for compliance. Here are some of the most important ones:
CAN-SPAM Act (USA): This law sets the rules for commercial emails, establishes requirements for commercial messages, and gives recipients the right to stop receiving emails. GDPR (EU): The General Data Protection Regulation focuses on protecting personal data and privacy within the European Union. CASL (Canada): The Canadian Anti-Spam Legislation aims to protect Canadians from spam, malware, and other electronic threats.