There are several key legal regulations that email marketers must be aware of:
- CAN-SPAM Act in the United States: This law sets rules for commercial email, establishes requirements for commercial messages, and gives recipients the right to stop receiving emails. - GDPR in the European Union: The General Data Protection Regulation mandates strict consent requirements and data protection protocols for emails sent to EU citizens. - CASL in Canada: The Canadian Anti-Spam Legislation requires explicit or implied consent to send emails and imposes strict penalties for violations.