To effectively evaluate your email marketing resources, keep an eye on key metrics:
1. Open Rate: Measures the percentage of recipients who open your email. 2. Click-through Rate (CTR): Indicates the percentage of recipients who clicked on links in your email. 3. Conversion Rate: Shows the percentage of recipients who completed a desired action, such as filling out a form or making a purchase. 4. Bounce Rate: Represents the percentage of emails that were not delivered successfully. 5. Unsubscribe Rate: Indicates the percentage of recipients who opted out of your email list.