Email analytics encompass various metrics that offer insights into the performance of your campaigns. Some of the key metrics include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Bounce Rate: The percentage of emails that couldn't be delivered to recipients. Conversion Rate: The percentage of recipients who take a desired action, such as making a purchase. Unsubscribe Rate: The percentage of recipients who opt out of your email list.